No, I hadn't forgotten this feature--I just hadn't come up with any new comics neologisms for awhile.
For those of you who didn't read these previously (I think the last one might have been back when I had two readers instead of five) The Witless Dictionary is an effort to provide a working lexicon for comics. In other words, like the eternal Sniglets, they're meant to be words we don't have, but should.
The Domino's Pizza Fallacy--Term of art used to describe the inevitable announcing of a "bold new direction" (or "new direction" or "New take"--pick any utterly tired phrase you like) that basically says, in so many words, "we're sorry for the years of crap stories we did before, we'll do better now as soon as we do this BIG EVENT so we can put a big exclamation point on the whole business."
The problem with this is twofold--either you're telling people who already read the book that they're idiots for reading shit stories for so long, or you're tacitly admitting that you've been half-assing it up to this point, but no further--honest!
So named because Domino's Pizza has been running an ad campaign over here recently wherein they are trying to get people to eat their pizza . . .by basically saying for the last 25 years they've been making really crap pizza. Needless to say this comes off more than a little pathetic and is not really the kind of ad strategy one would expect a large chain of restaurants with a lot of money on the line and an enduring brand identity to protect to adopt.
Fortunately, no one ever went broke wagering on executive stupidity, did they?