Continuing again with a special double-shot of Witless Dictionary fun for the week and another term of art inspired by the Prattle's bestest friend, the superlative Diana Kingston-Gabai:
Third Alternative--Term (in relation to comics) used to describe anything that comes along in opposition to the Big Two companies who upends the stagnant binary structure and injects some life into things again.
The best example of this in recent memory would be the rise of Image Comics in the early 90's. While it may not have led to anything we would recognise as "good comics" (whatever that means now) the energy and vitality Image brought to the medium ended up, in general refreshing the entire genre of superhero comics.
I don't argue it was all for the good, mind you, but the rise of Image forced the Big Two to try things they might not have done otherwise and it allowed some new blood a chance to make their mark in superhero comics.
It wasn't all for the good, but it was necessary, it can be argued.