So, ten years into the Ultimate Universe, and all I really know about it is that the writers got to do whatever they wanted, they got to swear more, they're killing the whole thing off under the man who is kryptonite to decent writing, Jeph Loeb, and in the end it all feels like a terrifically long issue of What If where the premise was What If All Superheroes Acted Like Assholes Most Of The Time?"
It seems to be contagious, this consideration of the Ultimate line. Witness Steven Grant's latest column:
Basically, what always goes wrong. Not long ago I read in interview with the late Charles Biro, writer-illustrator-editor at Lev Gleason Comics in the '40s-'50s, architect of their line and creator of the incredibly successful CRIME DOES NOT PAY. In the mid-40s, Gleason Comics were burning up the newsstands and routinely outselling DC, Timely (Marvel), Fawcett etc. on the strength of four comics: DAREDEVIL (recently reincarnated as Death-Defying Devil in Dynamite's new superhero line), BOY COMICS, CRIME DOES NOT PAY and its sister publication, CRIME & PUNISHMENT. They made plenty of money and it was all the work Biro could handle, but Gleason looked at the accounts receivable and figured that if four books made that much money, eight books would bring in twice as much.
Not surprisingly, Gleason was dead wrong, though it's a conclusion most people in his position, especially in comics, tend to jump to."
I gotta be honest, both make quite the strong case.